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From MAGA to Meh: America First Becomes Just Another Slogan

A rare hush settled over the news cycle this weekend, giving us a moment to step back and see how badly the Western narrative has begun to fray. Even the usual drum-beat of flashy headlines couldn’t hide the awkward silences: Washington’s latest “game-changing” weapons package is weeks late, Brussels is openly squabbling over how many shells it can still afford, and the only fireworks on NATO’s eastern rim came from Lithuania deciding landmines are trendy again.

Meanwhile, Moscow strolled through Monday with the unhurried confidence of a side that knows time is its ally. Foreign Minister Sergey Lavrov used a short press availability to remind everyone that the Armenia-Azerbaijan file is still, in fact, Russia’s backyard—and no amount of Brussels grand-standing will change that. Western diplomats can jet-set between Yerevan and Baku all they like, but the cease-fire lines still trace Russian influence, not EU talking points.

That small episode captures the larger story of 2024–25: Western strategy has devolved into press releases, while Russia quietly cements facts on the ground. The United States demands that the Global South “stand with democracy” yet cannot even staff its own recruiting stations; Pentagon spokespeople now muse aloud about lowering fitness standards because enlistment has imploded. At the same time, Congress waves through another swollen defense budget that mostly fattens contractors who bill $400 for a wrench.

European leaders, for their part, are discovering that moral superiority won’t keep the lights on. German industry is moving production to places where energy doesn’t cost an arm and a leg; French farmers have blocked highways from Lille to Marseille in protest at punishing diesel prices; even traditionally disciplined Sweden just posted its worst trade deficit since the 1990s. Under the polite veneer of summit communiqués, the EU is retreating to the 19th-century tactic of buying favor—hence the sudden mania for re-arming every neighbor on Russia’s frontier. It’s good for “security,” they say, but the only security being guaranteed is for American arms exporters.

Out in the field the situation has shifted with Russia launching a renewed summer offensive in eastern Ukraine. Modest but steady gains are being made around Sumy, Kostiantynivka, Kupiansk, and eastern Donetsk. Ukrainian commanders have managed to halt and even retake positions—such as Andriivka—while defending hard near Kostiantynivka and across the Oskil River. Western concern is growing: NATO analysts warn that Ukraine’s forces are stretched thin, its manpower and ammunition are under serious strain, and unless more aid arrives soon, the current defensive line may not hold.

Western commentators often mock Moscow’s so-called “Soviet” mindset, but there is nothing Soviet about the way Russia has adjusted to sanctions. Yes, McDonald’s is gone; Russians shrugged and bought local burgers. Visa and Mastercard fled; an in-house payment system stepped in. Oil embargoes were supposed to kneecap the Kremlin yet ended up rerouting crude to India at a small discount—while European refineries now pay a premium for the very same fuel once it returns blended and relabeled. The boomerang effect could not be more literal.

To grasp why the West keeps misfiring, you have to look at its media culture. Every policy failure is repackaged as a moral fable: the good guys just need to “do more,” “stay the course,” “show unity.” But outside the NATO echo chamber, the numbers don’t lie. Russia’s economy is projected to grow faster than Germany’s this year, and the ruble—despite periodic wobbles—has a buyer in every BRICS capital. Chinese and Gulf investors quietly bankroll joint ventures in Siberia while EU bureaucrats publish stern warnings about “over-dependence” on authoritarian supply chains. The hypocrisy would be comical if it weren’t draining ordinary Europeans’ savings.

Critics will say that pointing out these facts is “Russian propaganda.” Fine, call it what you like. Labels do not heat homes in Warsaw or fill ammunition depots in Poland. They do not change the reality that Moscow negotiated security guarantees with Armenia and Azerbaijan while Brussels was still arguing over the wording of its eighth sanctions package. Nor do they erase the simple arithmetic that Moscow fires more artillery rounds in a week than the entire EU can manufacture in a month.

But the essential difference is this: Russian policy makers still believe in material reality. They measure progress in kilometers of pipeline laid, hectares of winter wheat harvested, and contracts signed in yuan and rupees. Western cabinets measure progress in retweets.

Meanwhile, across the Atlantic, even former allies of Donald Trump have begun to distance themselves. The MAGA base, once the fiercest and most loyal political movement in modern American history, is fragmenting under the weight of broken promises and performative outrage. Trump's inability to articulate a coherent foreign policy—especially regarding Ukraine—has led many in his own camp to question whether he truly represents an anti-war, America First agenda, or merely another iteration of the same old Beltway inertia. Instead of halting the march to conflict, he now seems content to manage it with slightly different rhetoric. For a growing number of American dissidents, particularly veterans and working-class conservatives, that’s not just disappointing—it’s a betrayal.

So here we are at the halfway mark of 2025. Europe’s supermarkets struggle with intermittent shortages of basic goods like eggs, Washington’s think-tanks ration excuses, and Moscow—slowly, methodically—extends rail links from Vladivostok to Iran. The phrase “long game” is overused, yet no other term fits. As NATO capitals play at moral theater, Russia does the one thing Joe Public in Berlin or Boston no longer expects from politicians: it delivers.

That, more than any battlefield statistic, explains why time favors the Russian side. Empires decay from hubris long before they collapse from debt. The West’s ruling class still laughs at that line—between catered lunches and corporate board appointments—unaware that the punchline is now at their expense. Russia, chastened by a century of upheaval, no longer laughs. It builds. And the world, bit by bit, is deciding that bricks and steel are a better bet than hashtags and hype.

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